TRUSTED ADVISORS
strategic communications | brand engineering | crisis management |
media training | ESG | cyber security | commercialization and global expansion
Who We Are
Searchlight is a collaboration of leading experts coming together to offer clients decades of experience in media, strategic communications, crisis management, branding, executive coaching, cyber security and ESG strategies.
What We Do
Strategic planning & advice
Communications
Crisis management
Cyber security
Elite media training
Media Relations
Brand Engineering
ESG
Our Mission
Our mission is to help clients achieve their desired results. Period.
OUR APPROACH
A simple business model
Over-service our clients and build our business on client retention and referrals.
No switch after the pitch
You hire one of us. You get one of us.
No bullshit
We all come from careers of speaking truth to power. We will always give you our best advice, even if it’s sometimes uncomfortable.
Experience You Can Trust
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Greg Weston
PRESIDENT & STRATEGIC COMMUNICATIONS CONSULTANT
Greg Weston is one of Canada’s leading communicators and a trusted expert in media and communications. He is a valued strategic advisor to a variety of corporations, public agencies and other organizations, bringing to clients a rare combination of experience in media, public affairs and business spanning four decades.
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Rita Mezzanotte
COMMUNICATIONS CONSULTANT
Rita Mezzanotte is an accomplished Communications Professional with over 30 years of experience developing and executing all aspects of communications strategies including media relations management, media coaching, large-scale media and promotional events.
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Philippe Garneau
BRAND CONSULTANT
Philippe Garneau is an international leader in brand engineering and best known for his iconic creative work in advertising. For decades, he has delivered outstanding and unique business-building success stories for his clients, creating many famous national and international brands. If you’ve placed your trust in consumer brands such as Intact Insurance, Expedia.ca or ING Direct, or mustered the courage to swallow something that tastes awful but works (yes, Buckleys), then you’ve been persuaded by just a small fraction of Philippe’s advertising work.
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Bob Babinski
MEDIA TRAINING CONSULTANT
Bob Babinski is one of Canada’s leading performance trainers for broadcasters and corporate leaders. An expert in helping people communicate more effectively in all settings from boardrooms to public presentations, Bob draws on his own experience in front of camera and from decades of working with highly accomplished and motivated clients.
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Lina Ismail
COMMERCIALIZATION AND GLOBAL EXPANSION CONSULTANT
Lina Ismail works with founders to balance entrepreneurial vision and creativity, with strong business fundamentals and rigorous preparation to help their businesses be the leaders of tomorrow. With her leadership and focus on developing the right teams and culture, Lina has helped transform and expand businesses into new markets while achieving significant growth.
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Searchlight is a collaboration of experienced strategic communications experts. We work with your teams to create effective, no-nonsense communications plans, and assist with their meticulous execution. Most importantly, we help to ensure your organization achieves its desired communications results.
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A brand is a promise. A promise that lives in the mind of a customer. How does it get there? Brand engineering puts it there. Our job is to uncover what makes your brand different and better so we can position it in the minds of your prospects as something relevant, meaningful and worthy of loyalty.
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Searchlight’s unique team of training experts provides a highly customized program of media training and executive performance coaching designed to meet the specific needs and circumstances of each participant.
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Environment. Social. Governance. Those three words and their now ubiquitous acronym – ESG – are reshaping the corporate ethos of Canadian organizations to a degree almost unimaginable even a few years ago. Some companies are reaping the rewards of embracing ESG as a driver of progressive change to their corporate governance, business ethics and talent management. Others are struggling just to understand the concept. Most are coming to recognize that paying lip service to ESG is not a winning business strategy. One thing is certain: In 2024, companies ignore ESG at their own peril. Investors, consumers and other stakeholders want to know how your business is managed, and they demand transparency and accountability. Public ESG reporting for companies is increasingly common, and new disclosure regulations are inevitable. Let us help you and your team through this transformational change.
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Searchlight’s most important offering is experience you can trust – especially in a crisis. We bring to your team decades of experience on all sides of all kinds of communications crises – as corporate executives and spokespeople, award-winning journalists, public affairs directors, and ministerial press secretaries. Before, during and/or after a crisis, we are your trusted advisors.
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Every year, thousands of Canadian companies, public institutions and other organizations are hit by criminal cyber attacks with potentially devastating financial, operational and reputational impacts. Searchlight’s unique Cyber Security Practice can help ensure your organization will receive the best advice and training to prevent cyber attacks, mitigate losses if your systems are breached, and repair brand damage in the aftermath.
Our Services
Success Stories
